Grown from history. Built for the future.

Set in the heart of Ottawa’s Sandy Hill, The Evergreen on Blackburn is a contemporary residential project rooted in heritage. Built into the preserved All Saints Church, it merges timeless architecture with forward-thinking design—offering refined, sustainable living in one of the city’s most vibrant communities.

The Challenge
With construction soon underway and sales beginning, The Evergreen needed a cohesive brand presence that could reflect the development’s unique values: a deep respect for local history, a clear architectural vision, and a lifestyle grounded in calm, sustainable urban living. The challenge was to communicate this balance—between preservation and progress—to a diverse audience of potential buyers, community members, and design-savvy urban dwellers.

The Solution
We developed a full brand system inspired by the project’s name and surroundings—rooted in nature, elevated in tone, and designed to last. The identity featured a timeless wordmark, a modern evergreen tree icon, and a refined colour palette that connected directly to the natural textures and materials of the building itself.

To bring the brand to life across every touchpoint, we created:

• A custom website and social media presence that told the Evergreen story in a compelling, contemporary way.
• A fully branded sales centre experience—including educational walls, environmental graphics, an architectural stage backdrop, and stained-glass-style windows echoing the building’s heritage.
• Print and advertising materials including a premium brochure, local newspaper ads, and signage both interior and exterior.

Every element was crafted to reflect the development’s tone: elevated, tranquil, and intentional. Natural textures, subtle metallic finishes, and thoughtful copy all worked together to create a sense of presence and place.

The Result
The Evergreen on Blackburn launched with a brand that feels as considered and timeless as the project itself. It gave potential buyers more than just information—it gave them a feeling of home, rooted in a deeper understanding of the neighbourhood’s past and future. From visual identity to on-site experience, every detail came together to support the vision: calm, elevated, sustainable living—grown from history, built for the future.