Brand Development, Interior Artwork & Website Development

The Brief

A new concept and a new venture, EAT would be a departure for the Teatro group. EAT was the first market-style location, and the first location without street facing branding. The restaurant would be a choose-your-own-meal venture with freshly baked goods and coffee, a huge salad bar and fresh hot food to go. We had the challenge of building awareness for a market on the second floor in an office building. They also counted on us to fill the space with personality driven artwork. They wanted something to capture the energy and bustle of a busy Italian street market. We wanted to make it shine.

The Work

Conceptualizing, artwork and advertisements that capture attention and hold interest is all in our wheelhouse. We went to work to establish EAT as a destination, making the interior engaging and interesting. EAT’s logo mirrors the architectural features of the space, it’s modern but aware of it’s roots. Italian, but like an Italian that only drives Ferraris, does slam poetry and makes Panini’s for everyone they meet. Never met anyone like that? Stop by EAT.

The Outcome

We created a space with a tonne of personality, setting EAT apart as a bold destination. Our spaghetti prince graces the entrance, our postcard wine bottles get dressed up for private events and bacon beckons in morning people. We brought people up to our level, getting them off the street and into the restaurant with campaigns and sandwich boards.