Type

The Brandsmith Method: Insights & Strategy, Branding & Identity Creation, Marcomm Planning, E-Commerce Website Design, Photo shoot Creative Direction, Copywriting

The Brief

From the moment we met the Thermotex family, we were raving fans (if you ever stop in at the Brandsmith office, you’ll likely see at least one of us soothing an ache, or warming up with one of their unique far infrared systems). Their products are exceptional and, dare we say it, life-changing. They approached us to reposition their brand to match the evolution of their company, which has been established for 25 years. Their goal was to tell the Thermotex story across multiple channels with an evolved identity, updated collateral and a comprehensive marketing plan to engage new audiences without isolating existing fans.

The Work

We created a three-phased approach to strengthening the Thermotex brand and generating new fans of their incredible technology.

Phase 1
We set out by initiating research to gain insight and develop strategy. Using industry mapping, stakeholder conversation and competitive landscape analysis we identified the main Thermotex markets, captured client mentality and explored the best channels for telling the Thermotex story.

Phase 2
We began to bring the Thermotex rebrand to life by developing all necessary assets and tools, laying the foundation for marketing execution.

After understanding the needs and wants of customers, we developed a cohesive brand narrative and visual identity that would consistently and clearly deliver the message: we are trusted, caring, innovative, scientific and proudly Canadian. We supported their new branding with a suite of touch points such as a full e-commerce website, and sales tools that would effortlessly sing the praises of this humble company.

Phase 3
With the visual identity in place, and tools intact, we set about enacting implementation. Creating conversion through targeted tactics such as a wellness and athlete influencer promotion program spanning North America; proactive public relations; powerful media engagement; and a thoughtful digital sales strategy.



The Outcome

The North American-wide influencer program launched in early June of this year, and is expected to generate over a million impressions with high return on investment through third party advocacy. Most importantly, the campaign is meant to develop long-lasting relationships with roughly 20 highly influential practitioners and athletes. Public Relations initiatives are slated to generate a year-end ad value of 50K.

Lastly, a digital sales strategy is set to launch in early fall and will capture search that is relevant, understanding the current opioid and over-prescribed epidemic in a society that is trying to keep pain at bay.

We’re turning up the radiant heat with Thermotex (a little infrared humour for you). With a national E-Commerce site, individuals now have access to a technology that can soothe through the amazing Thermotex far infrared pain management line for people, pets and horses.



Type

Brand Development, Interior Artwork & Website Development

The Brief

Our relationship with Bellissima has been longstanding. They were our first client and we have maintained a wonderful relationship with them since 2008. We have continued to evolve the Bellissima brand with each seasonal campaign adding to the Bellissima story. Our task was to create a campaign that would set the tone for spring and summer in style. To update a brand that has been around since 1975, our work needed to continue to elevate and reinforce the brand. They needed to reach newer, younger audiences and make an impact.


The Work

Working with photographer Jason Eng, we created a campaign with soft lighting, unique pieces and beautiful poses. The vision for the shoot was of artwork on a soft canvas color and form coming together to engage the viewer in a fairy tale like moment. The clothes looked beautiful and wearable. Using strategic insights we added a look book to Bellissima’s website, letting customers peruse and find something tempting. Updating the website to improve functionality and drive traffic. These changes define an experience for a new demographic. Each campaign and update we make strengthens and enhances the Bellissima brand.



The Outcome

In spite of economic uncertainty with competitors struggling around them, Bellissima is going strong. They have modernized and evolved, knowing that times of economic hardship present an opportunity to differentiate yourself and invest in improving brand strength. We refreshed and updated their website adding needed functionality. The campaign lives in multiple formats, on storefronts, websites and social media. As Bellissima has changed and grown, Brandsmith has enforced and supported these changes. Their website, campaign and images have all breathed new life and energy into a company that keeps evolving itself to only get better.




Type

Brand Development, Interior Artwork & Website Development

The Brief

A new concept and a new venture, EAT would be a departure for the Teatro group. EAT was the first market-style location, and the first location without street facing branding. The restaurant would be a choose-your-own-meal venture with freshly baked goods and coffee, a huge salad bar and fresh hot food to go. We had the challenge of building awareness for a market on the second floor in an office building. They also counted on us to fill the space with personality driven artwork. They wanted something to capture the energy and bustle of a busy Italian street market. We wanted to make it shine.





The Work

Conceptualizing, artwork and advertisements that capture attention and hold interest is all in our wheelhouse. We went to work to establish EAT as a destination, making the interior engaging and interesting. EAT’s logo mirrors the architectural features of the space, it’s modern but aware of it’s roots. Italian, but like an Italian that only drives Ferraris, does slam poetry and makes Panini’s for everyone they meet. Never met anyone like that? Stop by EAT.



The Outcome

We created a space with a tonne of personality, setting EAT apart as a bold destination. Our spaghetti prince graces the entrance, our postcard wine bottles get dressed up for private events and bacon beckons in morning people. We brought people up to our level, getting them off the street and into the restaurant with campaigns and sandwich boards.